ECOSURGE

UX | UI | App Design

A gamified mobile application to help save the environment by adopting eco-friends habits

O V E R V I E W

About the project

Overview: Eco Surge was an app concept that was designed to help adopt eco-friendly habits. This app was a product of a broader project called Blue Spaceship. We worked under the guidance of the iconic Susmita Mohanty, a spaceship designer, climate ambassador, and entrepreneur extraordinaire, and Mahesh Bhat an amazing photographer and environmental activist.

T H E  C H A L L E N G E

We are facing a climate crisis. It is scary. It is real. Wildfires, ninja rains, shifting shores, melting glaciers, global warming. We have all seen them and in some cases faced them, as evidence that it definitely is real and affecting a lot of lives and ecosystems. We have all the facts. But what next? It is hard to know what next. There is neither a checklist, nor a straightforward way to know what to do, to make it all go away.

T H E  S O L U T I O N

Changes necessary to avert climate change are so large that they are “beyond the reach of individual action.” An app that helps users, start the basis of the groundwork to motivates users to make right choice for a better environment, eco-system and lifestyle, in the long run using tasks and activities, that can be performed in groups as well as individually. As, rightly said by Carl Sagan, in the Pale Blue Dot, our earth is the only home we have ever known.  Individual solutions are global solutions when scaled up. 

U S E R  R E S E A R C H

Climate Change ?

The research involved talking to people from different backgrounds about climate change.

I followed the method of

Interview - analysis - observation - analysis

My aim for the research was

  1. Uncover how users learn about climate change

  2. How do they feel about climate change overall

  3. Observe if they take any measures to combat climate change in their daily lives

Masterclasses with people working very close with the environment and going on research tour which brought me closer to the environment played a very important role in my primary research.

 

Research tours to Hessarghatta, Mangalore and Coorg were eye opening, experiencing nature first hand. 

EXPLORING DIFFERENT FORMS OF NATURE AND LANDSCAPES

S E C O N D A R Y  R E S E A R C H

In depth understanding

Aim of my secondary research was to understand

  1. Climate anxiety and procrastination

  2. Understand behaviour in terms of habits and rewards.

  3. Learning about games and gamification

  4.  Understanding climate change 

R E S E A R C H

U N D E R S T A N D I N G

U N D E R  S T A N D I N G

C L I M A T E  C H A N G E

P E R S O N A  A N D  E M P A T H Y  M A P P I N G

Analysis of research

A daily action: How they go about their day, this is where they are most comfortable at and it is important that I build my system around this. 

Discover: Where they read or know about something new, it could be from news, social media, or word of mouth. 

Research: When they try to find out more about the information they get. The way they consume the information. 

New behaviour: Learn what they could do about the situation, or help in some way. 

Loss of motivation: They either give up realizing they can’t do anything about it or they tired of taking efforts for what they are doing. 

I mapped these factors and noted the opportunities which I could use to work on. 

I analyzed 3 main ideas that I thought were appropriate for the intent and decided on one based on a SWOT analysis.

  1. Information made credible and comprehensible. (Fact checker) 

  2. Awareness of vicinity 

  3. Awareness of vicinity and their habits.

This was followed by studying some apps their flow and interaction.

R O U G H  W I R E F R A M E S

T A S K F L O W

A P P L I C A T I O N  O V E R V I E W