MK
UXDesign
WorkAbout
Available
AI-Augmented Design·Prototyping·Human-Centered AI·Design Systems·Agentic UX·User Journey Mapping·Prompt UX·Component Architecture·AI Product Design·Usability Testing·Conversational Interfaces·Design Tokens·Ethical Design·Information Architecture·Behavioral Design·Heuristic Evaluation·Service Blueprinting·Jobs to be Done·Cross-platform Design·Accessibility·Design for Emerging Tech·AI-Augmented Design·Prototyping·Human-Centered AI·Design Systems·Agentic UX·User Journey Mapping·Prompt UX·Component Architecture·AI Product Design·Usability Testing·Conversational Interfaces·Design Tokens·Ethical Design·Information Architecture·Behavioral Design·Heuristic Evaluation·Service Blueprinting·Jobs to be Done·Cross-platform Design·Accessibility·Design for Emerging Tech·
Hi!I'm Manasi Kulkarni
I design
what sticks.
Outcomes
I turn complex problems into experiences that feel effortless.
UX DesignProductInteractionResearchStrategyAI-driven
02 — Selected work
Work that
shipped.
shipped.
4 case studies across fintech, enterprise & banking
01 · 2021
Wongdoody
A year embedded in the fintech space — research, interaction design and prototyping for complex financial products.
UX ResearchInteraction DesignInformation ArchitectureAgile Methods
Case study
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The challenge
Designing for heavily regulated fintech products where compliance requirements constantly clashed with usability goals.
The approach
Anchored every design decision in user research. Built a library of interaction patterns that balanced regulatory constraints with intuitive, human-centered flows.
02 · 2023
Lucid
Redefining the Group Management experience for Enterprise account holders on Lucidchart.
Enterprise UXJobs to be DoneScalable Design SystemCross-functional Collaboration
Case study
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The challenge
Enterprise admins managing hundreds of users across teams were hitting the ceiling of a system that was built for small groups, not organizations.
The approach
Applied Jobs-to-be-Done framework to reframe the problem. Redesigned the permission model and group hierarchy to scale gracefully from 10 to 10,000 users.
03 · 2024
Ally Financial
Revitalizing a legacy platform with modern, user-centered design for seamless financial management.
Legacy ModernisationAccessibilityBehavioural DesignProduct Design
Case study
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The challenge
A platform carrying years of design debt — inconsistent components, accessibility gaps, and flows built around system logic rather than user mental models.
The approach
Audited the full experience against WCAG 2.1 standards and user mental models. Rebuilt core flows with a token-based design system to ensure consistency at scale.
04 · 2025
Fiserv
Merging 3 products and new features into a unified banking platform without losing what users already knew.
InnovationRapid PrototypingService BlueprintingAI
Case study
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The challenge
Three products, three design languages, three user bases — all needing to become one coherent platform without triggering change fatigue.
The approach
Used service blueprinting to surface shared patterns across all three products. Designed a unified component architecture that felt familiar to existing users while introducing new capabilities cleanly.